{"product_id":"johnniewalkerredlabel-700ml-39401","title":"JohnnieWalkerRedLabel(700mL)","description":"\u0026lt;p\u0026gt;The famous Red Label is the core of the Johnnie Walker lineup and the best-selling Scotch in the world.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Johnnie Walker \u0026lt;\/em\u0026gt;is one of the most recognized Whisky names in the World. The brand was established in \u0026lt;em\u0026gt;1860 \u0026lt;\/em\u0026gt;by \u0026lt;em\u0026gt;John “Johnnie” Walker\u0026lt;\/em\u0026gt;, when he started blending Whiskies from his grocery shop in \u0026lt;em\u0026gt;Ayrshire, Scotland\u0026lt;\/em\u0026gt;.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;During the Victorian Era, success came when his son Alexander exported around the British Empire, establishing the Whisky early as one of the first truly \u0026lt;em\u0026gt;global brands\u0026lt;\/em\u0026gt;.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Today, Johnnie Walker’s famous square-shaped bottle — with the label set at a jaunty 24 degrees — is THE most popular blended Whisky in the world, selling more than \u0026lt;em\u0026gt;130 million bottles per year\u0026lt;\/em\u0026gt; in nearly every country on the planet across a wide range of ages, special editions, and finishes.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Today we call it \u0026lt;em\u0026gt;Johnnie Walker Red Label\u0026lt;\/em\u0026gt;, but back in the day it was called\u0026lt;em\u0026gt; Extra Special Old Highland Whisky\u0026lt;\/em\u0026gt; and was the only member of the Johnny Walker lineup. It took the moniker\u0026lt;em\u0026gt; “Red Label” i\u0026lt;\/em\u0026gt;n \u0026lt;em\u0026gt;1909 \u0026lt;\/em\u0026gt;as the brand diversified into different blends.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Some people simply call it the “original” and it is the core of the range made from a blend of thirty Single Malt and Grain Whiskies from every corner of Scotland. It is the reliable and consistent staple of Whisky drinkers everywhere and THE \u0026lt;em\u0026gt;best-selling Scotch\u0026lt;\/em\u0026gt; \u0026lt;em\u0026gt;in the world.\u0026lt;\/em\u0026gt;\u0026lt;\/p\u0026gt;","brand":"My Store","offers":[{"title":"Default Title","offer_id":45132215222454,"sku":"39401","price":6.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/1251\/9862\/files\/johnniewalkerredlabel-700ml_39401_01_6e2b3823_837bfa3d-194a-4318-9f95-6d52a8569fcb.jpg?v=1779123091","url":"https:\/\/noblebottle.com\/products\/johnniewalkerredlabel-700ml-39401","provider":"noblebottle","version":"1.0","type":"link"}