{"product_id":"matusalemplatinorum-700ml-39214","title":"MatusalemPlatinoRum(700mL)","description":"\u0026lt;p\u0026gt;The looks of a white Rum and the taste of an aged one.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;When you hear the name Matusalem, you can probably guess we ain’t talking about no new kid on the block. In the \u0026lt;em\u0026gt;Old Testament\u0026lt;\/em\u0026gt;, Matusalem would live up to be a\u0026lt;em\u0026gt; 969-year-old\u0026lt;\/em\u0026gt; and while Matusalem Rum hasn’t been around for 969 years as it was founded in \u0026lt;em\u0026gt;1872 \u0026lt;\/em\u0026gt;in \u0026lt;em\u0026gt;Santiago de Cuba\u0026lt;\/em\u0026gt; by\u0026lt;em\u0026gt; Benjamin\u0026lt;\/em\u0026gt; and\u0026lt;em\u0026gt; Eduardo Camp\u0026lt;\/em\u0026gt;, the idea behind the name was – \u0026lt;em\u0026gt;timelessness\u0026lt;\/em\u0026gt;. The most sought-after Rum during Cuba’s Golden Age – you know, when all the artists wanted to be there, including \u0026lt;em\u0026gt;Hemingway \u0026lt;\/em\u0026gt;who even ended up living there – Matusalem never followed trends, but instead opted for the classics. Named the \u0026lt;em\u0026gt;Cognac of Rums\u0026lt;\/em\u0026gt; for using Solera ageing, today, Matusalem is bottled in the Dominican Republic as the family initially producing it went into exile after Castro gained control of the country.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;On the looks of it, you’d say \u0026lt;em\u0026gt;Matusalem Platino\u0026lt;\/em\u0026gt; is a White Rum, but it’s actually not. Distilled from\u0026lt;em\u0026gt; \u0026lt;\/em\u0026gt;fermented molasses, it’s then aged with the\u0026lt;em\u0026gt; Solera method\u0026lt;\/em\u0026gt; for 18 months and – this step is crucial – filtered with activated carbon. The result is a crystal clear Rum with the complexity and creaminess of an aged one. Bottled at a respectable\u0026lt;em\u0026gt; 80 proof,\u0026lt;\/em\u0026gt; this Rum will immediately seduce you with its clean and elegant palate. It’s extremely versatile, so you can really have the way you prefer to take your Rum. \u0026lt;\/p\u0026gt;","brand":"My Store","offers":[{"title":"Default Title","offer_id":45132207390902,"sku":"39214","price":7.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/1251\/9862\/files\/matusalemplatinorum-700ml_39214_01_e28a0e7c_4846eee0-ecdc-4798-820b-1ac3a14b9a91.jpg?v=1779122796","url":"https:\/\/noblebottle.com\/products\/matusalemplatinorum-700ml-39214","provider":"noblebottle","version":"1.0","type":"link"}