{"product_id":"rebel100proofstraightbourbonwhiskey-700ml-39506","title":"Rebel100ProofStraightBourbonWhiskey(700mL)","description":"\u0026lt;p\u0026gt;The original rebellious, Wheated Bourbon now louder and more fun. \u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;The story goes that\u0026lt;em\u0026gt; Billy Idol \u0026lt;\/em\u0026gt;was doing shots with the \u0026lt;em\u0026gt;Rolling Stones\u0026lt;\/em\u0026gt; at a party. \u0026lt;em\u0026gt;Keith Richards\u0026lt;\/em\u0026gt; just loved him some hard liquor and he was fond of Rebel Yell — the brand that Rebel Bourbon was sold under at the time. Billy liked the name Rebel Yell and asked the gents if he could\u0026lt;em\u0026gt; borrow it for a song. \u0026lt;\/em\u0026gt;You know, the one where Billy is asking for more, more, more. If you are a music fan like we are, that’s reason enough to buy it right there.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;The original Rebel Bourbon Whiskey was made by the \u0026lt;em\u0026gt;W. L. Weller \u0026amp; Sons Company.\u0026lt;\/em\u0026gt; And though that distillery popped into existence in \u0026lt;em\u0026gt;1849\u0026lt;\/em\u0026gt;, it wasn’t until the mid-1900s that they started bottling American Whiskeys under the Rebel Yell brand. Anyway, the name was passed around from company to company for a bit,\u0026lt;em\u0026gt; garnering awards left and right,\u0026lt;\/em\u0026gt; their Wheated Bourbon proving a hit. Since the early 1980s, the label has been lovingly tended to by American Whiskey-lover\u0026lt;em\u0026gt; David Sherman’s\u0026lt;\/em\u0026gt; beverage company, \u0026lt;em\u0026gt;Luxco\u0026lt;\/em\u0026gt;, and today, it’s known as Rebel Bourbon. Despite the name change, the rebellious spirit is the same.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Rebel Bourbon started life as a\u0026lt;em\u0026gt; wheated Bourbon\u0026lt;\/em\u0026gt;, and their core Bourbons still are today. The mash bill follows one of \u0026lt;em\u0026gt;Heaven Hill’s recipes\u0026lt;\/em\u0026gt; at 68% corn, 20% wheat, and 12% malted barley. It’s aged in medium #3 char casks at 125 proof. But where the original Bourbon is bottled at 40% ABV, \u0026lt;em\u0026gt;Rebel 100 Proof Kentucky Straight Bourbon Whiskey\u0026lt;\/em\u0026gt; is bottled at 50% ABV for the \u0026lt;em\u0026gt;perfect combo \u0026lt;\/em\u0026gt;of heat and smoothness. The \u0026lt;em\u0026gt;extra power\u0026lt;\/em\u0026gt; puts the “Yell” back into the bottle in all the best ways.\u0026lt;\/p\u0026gt;","brand":"My Store","offers":[{"title":"Default Title","offer_id":45132269158582,"sku":"39506","price":6.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/1251\/9862\/files\/rebel100proofstraightbourbonwh_39506_01_5e2e2721_4f7a9681-5210-421e-a433-f009574d8dd8.jpg?v=1779126886","url":"https:\/\/noblebottle.com\/products\/rebel100proofstraightbourbonwhiskey-700ml-39506","provider":"noblebottle","version":"1.0","type":"link"}