{"product_id":"roe-coblendedirishwhiskey-700ml-39304","title":"Roe\u0026CoBlendedIrishWhiskey(700mL)","description":"\u0026lt;p\u0026gt;Diageo redeems themselves with a real-deal Irish Whiskey… May the Dram Be With You.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;A few years ago in 2015, somewhere in the corporate tower of Diageo — \u0026lt;em\u0026gt;lords of international spirits \u0026lt;\/em\u0026gt;— \u0026lt;em\u0026gt;some middle management minion\u0026lt;\/em\u0026gt; came into the star chamber and told the emperor that \u0026lt;em\u0026gt;he had been successful in selling Bushmills Irish Whiskey. \u0026lt;\/em\u0026gt;To which the dark lord exclaimed… \u0026lt;em\u0026gt;“You did WHAT?!”\u0026lt;\/em\u0026gt;\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;OK… we’re only speculating a bit.\u0026lt;\/em\u0026gt; But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe \u0026amp; Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio.\u0026lt;em\u0026gt; It’s named after the George Roe \u0026amp; Co that once owned the Thomas Street Distillery in Dublin\u0026lt;\/em\u0026gt; — the largest in the world at the time. \u0026lt;em\u0026gt;Diageo is planning on building a new Roe \u0026amp; Co. Distillery to support the line,\u0026lt;\/em\u0026gt; so we believe that a Single Malt is coming as a sequel. \u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;First, let’s just say it out loud… \u0026lt;\/em\u0026gt;Diageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate.\u0026lt;em\u0026gt; It’s a blend in all the right ways. \u0026lt;\/em\u0026gt;Diageo put one of their best people on it — \u0026lt;em\u0026gt;master blender Jedi-Knight of Whiskey, Caroline Martin.\u0026lt;\/em\u0026gt; And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. \u0026lt;em\u0026gt;Spot on flavor and texture. \u0026lt;\/em\u0026gt;We think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand. \u0026lt;\/p\u0026gt;","brand":"My Store","offers":[{"title":"Default Title","offer_id":45132211486902,"sku":"39304","price":10.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/1251\/9862\/files\/roe-coblendedirishwhiskey-700m_39304_01_8130058c_2187534b-0c58-465c-9a42-ed76e85be1f1.jpg?v=1779122934","url":"https:\/\/noblebottle.com\/products\/roe-coblendedirishwhiskey-700ml-39304","provider":"noblebottle","version":"1.0","type":"link"}