JohnnieWalkerBlueLabel(700mL)

<p>The most famous Premium Blend. In the World. </p><p>Johnnie Walker is one of the most recognized Whisky names in the World. The brand was established in 1860 by John “Johnnie” Walker, when <em>he started blending Whiskies from his grocery shop in Ayrshire, Scotland.</em> During the Victorian Era, success came when his son Alexander exported around the British Empire, establishing the Whisky early as <em>one of the first truly global brands.</em></p><p>Today, Johnnie Walker’s <em>famous square-shaped bottle</em> — with the label set at a jaunty 24 degrees — is <em>THE most popular blended Whisky in the world,</em> selling more than 130 million bottles per year in nearly every country on the planet across their wide range of ages, special editions, and finishes.</p><p><em>And the story of the “Blue”?</em> Back in 1867, John Walker’s son Alexander created a special premium <em>blend of the finest Scotch Whiskies</em> available at the time. They called it the “Old Highland Whisky,” and it was a big hit. Premium Scotches became hard to acquire during World War I, and then Prohibition prevented them from restarting the line. <em>Johnnie Walker Blue Label </em>is formulated to recreate the character of the original and is regarded as one of the <em>best blends available</em>. This should come as no surprise, as only the finest Scotch Whiskies make it into the blend – <em>only one in every ten thousand casks</em>, to be exact.</p><p>In fact, Johnnie Walker Blue Label is so top-of-the-line that insiders often refer to it by its nickname: “Max Walker.” </p>