JohnnieWalkerRedLabel(700mL)

<p>The famous Red Label is the core of the Johnnie Walker lineup and the best-selling Scotch in the world.</p><p><em>Johnnie Walker </em>is one of the most recognized Whisky names in the World. The brand was established in <em>1860 </em>by <em>John “Johnnie” Walker</em>, when he started blending Whiskies from his grocery shop in <em>Ayrshire, Scotland</em>.</p><p>During the Victorian Era, success came when his son Alexander exported around the British Empire, establishing the Whisky early as one of the first truly <em>global brands</em>.</p><p>Today, Johnnie Walker’s famous square-shaped bottle — with the label set at a jaunty 24 degrees — is THE most popular blended Whisky in the world, selling more than <em>130 million bottles per year</em> in nearly every country on the planet across a wide range of ages, special editions, and finishes.</p><p>Today we call it <em>Johnnie Walker Red Label</em>, but back in the day it was called<em> Extra Special Old Highland Whisky</em> and was the only member of the Johnny Walker lineup. It took the moniker<em> “Red Label” i</em>n <em>1909 </em>as the brand diversified into different blends.</p><p>Some people simply call it the “original” and it is the core of the range made from a blend of thirty Single Malt and Grain Whiskies from every corner of Scotland. It is the reliable and consistent staple of Whisky drinkers everywhere and THE <em>best-selling Scotch</em> <em>in the world.</em></p>