KingofSohoGin(700mL)

<p>Creativity, character and diversity. </p><p><em>West End Drinks</em>, established in 2012, is a business partnership between Alex Robson and Howard Raymond, which specializes in making premium spirits. Since we fondly support their cause, we wanted to know what they’re all about and <em>what makes them special</em>. The company launched their business venture with a London Dry Gin that is made by <em>Thames Distillers</em>, who have been producing Gin since the 18th century – making them the oldest unbroken lineage in Gin distillation. This is a good foundation for a spirit trying to <em>stand out in the crowd</em> of a whole host of different contestants trying to hop aboard the Gin craze train.</p><p>Raymond Howard decided to create the <em>King of Soho Gin </em>to honour and celebrate his father’s legacy. <em>Paul Raymond,</em> a property and entertainment icon from the second half of the 20th century, made the trendy London area what it is today – an area rich in<em> creativity, character and diversity</em>. The new spirit that his son fashioned epitomizes Soho in form and substance. <em>The vibrant blue bottle </em>alone is a work of art, but what’s even more important is what we find when we free <em>the Spirit of Soho</em> from the bottle.</p><p>Quadruple distilled, this Gin is crafted in small batches using <em>traditional methods</em> in a steel pot sill. You’ll find 12 botanicals inside. The lineup includes juniper, coriander, citrus, angelica root and cassia. This classically styled London Gin is <em>complex, full-bodied, super smooth</em> and boasts an established yet provocative flavour profile that you’ll be able to enjoy mixed or neat. Gin is the <em>comeback king</em> these last couple of years, so who better to lead the march than the King himself.</p>