Roe&CoBlendedIrishWhiskey(700mL)

<p>Diageo redeems themselves with a real-deal Irish Whiskey… May the Dram Be With You.</p><p>A few years ago in 2015, somewhere in the corporate tower of Diageo — <em>lords of international spirits </em>— <em>some middle management minion</em> came into the star chamber and told the emperor that <em>he had been successful in selling Bushmills Irish Whiskey. </em>To which the dark lord exclaimed… <em>“You did WHAT?!”</em></p><p><em>OK… we’re only speculating a bit.</em> But with the exploding popularity of Irish Whiskey these days, it’s obvious that Diageo regretted the sale. Roe & Co. Irish Whiskey was released for the first time in March of 2017 to bring a premium Irish Whiskey back into the Diageo portfolio.<em> It’s named after the George Roe & Co that once owned the Thomas Street Distillery in Dublin</em> — the largest in the world at the time. <em>Diageo is planning on building a new Roe & Co. Distillery to support the line,</em> so we believe that a Single Malt is coming as a sequel. </p><p><em>First, let’s just say it out loud… </em>Diageo knows the spirits business as well as anyone, and this is a solid initial offering right out of the gate.<em> It’s a blend in all the right ways. </em>Diageo put one of their best people on it — <em>master blender Jedi-Knight of Whiskey, Caroline Martin.</em> And it’s aged exclusively in ex-Bourbon casks — most first-fill — and bottled at an almost perfect 45% ABV. <em>Spot on flavor and texture. </em>We think that this Irish Whiskey is a bargain and that it will likely sell for more in coming years as the public awakens to the new brand. </p>